Collaboration shows JOLT’s commitment to aligning with like-minded green businesses
JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has partnered with Australian renewable telco Felix Mobile for a new digital out-of-home campaign, designed to drive brand awareness and engagement, while also demonstrating JOLT’s ongoing alignment with like-minded businesses.
The digital out-of-home campaign aims to tap into JOLT’s highly engaged audience, driving both reach and awareness of the Felix Mobile offering, while also harnessing JOLT’s overarching green mission and the synergy between the two organisations, to establish a strong point of difference in market.
The new out-of-home campaign, using theme lines including “Mobile plans that don’t cost the earth” and featuring a growing tree, is now live across JOLT’s Australian east coast network, matching the eye-catching creative with JOLT’s extensive digital network for a campaign designed to drive cut-through and stand out in the highly saturated, national telco market. In partnering with JOLT, Felix Mobile has taken advantage of JOLT’s charging network digital screens and their high dwell times, particularly for Felix’s target market – environmentally conscious consumers.
Felix Mobile is Australia’s first telecommunications company to be powered by 100% renewable electricity. It launched in-market in 2020, with a commitment to offering value-led, affordable mobile plans that keep the planet at the forefront. Felix Mobile is carbon neutral certified by Climate Active and plants one tree for every month of user membership. In 2023 alone, the telco planted a million trees, and helped to restore the nation’s koala habitats with a $6000 donation to the Eastern Forest Nursery in northern NSW.
JOLT Sales Director (NSW and QLD), Hannah Pritchard, said: “It’s great to partner with Felix, a like-minded brand that’s having a positive impact on the planet. Through our extensive street furniture network, we amplified the Felix campaign to drive reach, awareness, and engagement.
“The partnership with Felix is demonstrative of our conscious pursuit to align with like-minded green businesses. As an organisation, we are focused on collaborating with businesses that share our sustainability mission and Felix is leading the charge in the Australian telco space. We strongly support their efforts towards a greener future, particularly their commitment to planting one tree for every month a customer stays connected.”
The Felix campaign will run until April 21, with a second phase across JOLT’s east coast network in July.
JOLT’s out-of-home network continues to attract hundreds of diverse brands across Australia and beyond, including Audi, Telstra, Woolworths, Amazon, Nine Network, the Federal and South Australian governments, Macquarie Bank, Mercedes, Commonwealth Bank, Binge, Stripe, Polestar, Myer, Stan, Origin, NAB, Stake, GWM, Cool Ridge, Lexus, Classic Laddie, Queensland Tourism, Live Nation, People’s Choice Credit Union, Snooze, Suncorp, ALDI, Allianz, BMW and Landrover.
JOLT is continuing to expand its operations in Australia this year, following the roll-out of additional EV charging stations in NSW with Transport for NSW, and a variety of other local council and land owner partnerships and New Zealand, along with its partnership with Canadian operator TELUS to roll-out 5,000 EV chargers across Canada, and the roll-out of thousands of chargers across the UK.
