JOLT, an Australian Electric Vehicle (EV) Charging company launches innovative out-of-home network delivering conscious, engaged, pioneering audiences.
29, July 2021: SYDNEY – JOLT, Australia’s first free electric vehicle charging network, has today launched its 100% digital Out-of-Home network. The new platform is an Australian first and will provide brands with a new way to connect with pioneering, engaged and conscious audiences. Having launched in Adelaide in late January 2021, JOLT is now beginning its network roll-out in Sydney.
JOLT is building a network of on-street EV fast chargers which are free to access for drivers, providing the missing piece to the puzzle for many want-to-be EV owners – charger accessibility.
“JOLT’s network provides a premium street-side audience who are conscious, pioneering and engaged,” said Michael Selden, Head of Sales and Platforms at JOLT. “Our data-led approach to site selection creates an exciting contextual environment for advertisers to reach customers in innovative ways. We’re excited to roll out the network and provide EV owners piece of mind knowing there are charging solutions available at their disposal.”
As a premium roadside urban panel network, JOLT will offer inventory programmatically, delivering flexibility to audience-based buys.
JOLT has just completed the first 32-panel network in Adelaide, with its first Sydney sites going live from September. Advertisers have already started trading on the JOLT network in key verticals such as Energy, Telco, Automotive, retail, and financial.
Each on-street charging station will allow users to receive 7 kWh for free, which is approx. 15 minutes or 45 kilometres of range, saving drivers up to $1100 per year in energy costs.
JOLT delivers a premium 100% digital out-of-home channel that is built on data and driven by purpose.
For any advertising enquiries, contact details can be found on the JOLT website – www.jolt.com.au
