The Outdoor Media Association (OMA) has further strengthened its membership, welcoming another three new members: CV Media & Signage, JOLT and OIS. This brings a total of nine new members to the association this year.
JOLT also joins MOVE (Measurement of Outdoor Visibility and Exposure), the Outdoor industry’s audience measurement system.JOLT is a zero-emissions mobility company, offering free fast charging with an integrated urban Digital Out of Home (DOOH) network.
“We’re excited to be part of the OMA. JOLT’s premium street-side infrastructure allows advertisers to connect with pioneering, conscious and engaged urban audiences. We are looking forward to working alongside the industry in what is going to be an exceptional few years of growth. With the future developments of MOVE we will see the increased value for advertisers from Outdoor, we are excited to be a part of it,” said Michael Selden, Head of Sales and Platforms, JOLT.
“Welcoming CV Media & Signage, JOLT and OIS to the membership further solidifies the value of a unified industry and renews confidence in our current program,” said Charmaine Moldrich, CEO, OMA. “In the last six months, has seen a resurgence of interest in the association with nine new members joining which is getting us closer to our goal of representing a 100 per cent of the industry.”
In mid-August, the OMA will launch the results of its $1.3M research project with Neuro-lnsight which explores the neuro impact of Digital and Classic signs on audiences. The industry will use the data developed from the research to introduce a new value-based currency to make it easier for advertisers and agencies to understand the value of their OOH campaigns. This will be introduced as part of the upgrade to MOVE in the coming months.
“This is an exciting and important time to join the association as we shift up a gear. It’s great to see more Out of Home players adding their voices and new perspectives into the mix,” concluded Moldrich.
There are three categories of OMA membership: Media Display members, Non Media Display members, and Asset Owner members.
