JOLT, Australia’s third party verified sustainable digital-out-of-home and electric vehicle charging network, today announced the appointment of Sam Hannaford as its new Programmatic Director, as advertisers embrace JOLT’s desirable and engaged audience.
In this newly created role, Hannaford will be responsible for managing JOLT’s programmatic client stable. He will report to JOLT Head of Sales and Platforms, Michael Selden. The appointment further strengthens JOLT’s commitment to delivering unparalleled value to its advertisers via programmatic trading.
Hannaford is an experienced advertising executive and was most recently National Group Programmatic Manager at Pedestrian Group. He has also worked at Nine as Group Business Manager – Programmatic and Fairfax Media in sales management.
JOLT Head of Sales and Platforms, Michael Selden, said Hannaford’s appointment follows a strong, sustained surge in the company’s programmatic growth.
“JOLT is thrilled to welcome our new Programmatic Director to the team as our client base continues to grow. Sam brings extensive programmatic credentials and experience to JOLT’s team as we continue to expand our sales offering, with Sam joining our recently appointed NSW Sales Director, Hannah Pritchard,” Selden said.
“Utilising our programmatic out-of-home advertising offer, JOLT empowers brands to effectively target desirable audiences with precision and efficiency, maximizing engagement and return on investment. Programmatic trading also offers increased flexibility, as well as streamlined, effective implementation and powerful data capabilities with compelling audience insights. In this newly created position, Sam will further leverage JOLT’s first party data, creating relevant and highly targeted campaign opportunities that only JOLT can provide.”
Commenting on his appointment, Hannaford said: “I’m incredibly excited to be joining the JOLT team during a period of rapid growth for the business. As the programmatic out-of-home market continues to grow at pace, JOLT is uniquely positioned to offer advertisers a truly sustainable way to trade on valued audiences. I look forward to working with the team on further expanding JOLT’s programmatic and first party data capabilities.”
Hannaford’s appointment comes as JOLT continues to expand its operations globally, having recently announced a major deal with TELUS to roll-out 5,000 EV chargers across Canada. JOLT’s Australian operations continue to grow in 2023, with major partnerships secured with Transport for NSW and Endeavour Energy.
JOLT’s digital out-of-home network has featured a multitude of diverse brands, including Audi, Telstra, Woolworths, Amazon, Nine Network, the Federal and South Australian governments, Macquarie Bank, Mazda, Commonwealth Bank, Binge, Stripe, Polestar, Myer, Stan, Hostplus, Origin, NAB, Stake, GWM, Stan, Cool Ridge, Lexus, Classic Laddie, Queensland Tourism, Live Nation, People’s Choice Credit Union, Snooze, BMW and Land Rover, along with a multitude of others.
Hannaford’s appointment is effective immediately.