JOLT appoints new Group Sales Manager for Melbourne team

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Appointment supports future business growth plans

JOLT, Australia’s third-party verified sustainable digital-out-of-home and electric vehicle charging network, today announced the appointment of Alicia Proebstl as its new Group Sales Manager in Melbourne, driving out-of-home and digital advertising solutions for its ever-growing Victorian and South Australian client base.

In the role, Proebstl will be responsible for managing end-to-end media sales across JOLT’s Melbourne client base, while also growing market share and revenue. She will report to JOLT’s Victorian Sales Director, Tim Debenham.

Proebstl brings more than 10 years’ media sales experience to JOLT, working in some of the largest media organisations in Australia.

Most recently, she worked for leading retail property group Vicinity Centres, where she was the National Media Sales Executive, managing clients across Victoria, Queensland, South Australia, and Western Australia. Prior to this, Proebstl held sales manager roles at the Urban List, SCA, and Bauer Media, working across a range of verticals including FMCG, automotive, retail, airline, insurance, government, and banking.

JOLT Victorian Sales Director, Tim Debenham, said Proebstl’s appointment would support JOLT’s future business expansion plans across Victoria.

“Alicia’s appointment with JOLT is really exciting; it will allow us to double down on the momentum we’ve built over the past couple of years,” he said.

“Alicia brings a wealth of skill, passion and experience to our growing Melbourne sales team. Her appointment will really help lay the foundation for future growth and business expansion across the Victorian market.”

Commenting on her appointment, Proebstl said: “It’s a great time to be joining the JOLT team as it experiences this trajectory of hyper-growth, both nationally and worldwide.

“JOLT’s unique, authentic, and sustainable proposition is a story with a vision – it’s one with purpose and one that I’m passionate about. Getting in at the ground floor, working with and building a team of enthusiastic, clever and driven individuals in an environment that is more than just media is really exciting.”

Proebstl’s appointment comes on the back of the recent appointment of Lohnêt Waugh, who joined the business as Group Sales Director in New Zealand earlier this month. JOLT

has continued to enjoy significant success both across Australia, with major contracts inked last year with Transport for NSW, and globally, with the roll-out of its EV charging network in Canada and the UK.

JOLT’s multi-national digital out-of-home network has featured a multitude of diverse brands, including Audi, Telstra, Woolworths, Amazon, Nine Network, the Federal and South Australian governments, Macquarie Bank, Mazda, Commonwealth Bank, Binge, Stripe, Polestar, Myer, Stan, Hostplus, Origin, NAB, Stake, GWM, Stan, Cool Ridge, Lexus, Classic Laddie, Queensland Tourism, Live Nation, People’s Choice Credit Union, Snooze, BMW and Land Rover.

Proebstl’s appointment is effective immediately.

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